Da River Fish

Market-size mitten crab Mitten crab seed stock CARAMICFEED feed Da River fish Guaranteed offtake

The Clean Da River Fish Project

WHERE MICFOOD BEGAN

Da River fish was the first project MICFOOD undertook, launched in 2014 as the Clean Da River Fish Project.

The Da River area was chosen for one basic reason: the water. Fish raised in clean water with a natural current and a steady temperature have firm flesh, little muddy taste and need little chemical intervention. That was the first lesson shaping how MICFOOD has worked in aquaculture since: a tasty, wholesome product starts with the farming environment, not with post-harvest treatment.

Working with Da River fish showed that raising product value cannot come from the farming stage alone. Water, seed stock, the care procedure, harvest, storage, service and the market all have to move together. That is how MICFOOD has organised the work in the Da River area to this day.

The product now serves retail customers, restaurants, agents and seafood distributors, either live or prepared to order. Quality is held by a closed four-stage control loop — farming, harvest, transport, and storage and preparation — rather than by a single check at the end.

Đội ngũ MICFOOD tại trang trại Cá Sông Đà

The Da River fish farm

Quality control

A closed four-stage loop

Quality is held at every stage, not loaded onto one final check.

Farming Farmed in the clean waters of the Da River, with the water environment kept under control.

Harvest Harvested to procedure, keeping the fish healthy and fresh.

Transport Transported quickly and correctly to keep the fish alive and fresh.

Storage and preparation Chilled storage or preparation to the customer's requirements.

Farming conditions

What makes a Da River fish

Water, the farming procedure, storage and transport — four conditions that decide the quality of the fish when it reaches the customer.

Vùng nước Sông Đà nơi MICFOOD nuôi cá — Clean water — the foundation that decides the quality of the flesh

Nhân viên MICFOOD kiểm tra cá Sông Đà tươi sống — Each fish is checked before it goes on sale

Bể nuôi cá Sông Đà tươi sống tại cửa hàng Hải sản MICFOOD — Fish are kept alive in tanks at the store to preserve freshness

Cá tầm Sông Đà tại cửa hàng Hải sản MICFOOD — Prepared to each customer’s requirements

Cửa hàng Hải sản MICFOOD và xe giao cá Sông Đà — Delivered to retail, restaurants, agents and distributors

Vùng nuôi cá lồng trên Sông Đà — Cage farming area on the Da River, running since 2014

Catalogue

Products offered

Live & prepared Da River fish

Cung cấp cá Sông Đà tươi sống và sơ chế cho khách hàng bán lẻ, nhà hàng, đại lý và các đơn vị phân phối. Quy cách sơ chế được thống nhất theo yêu cầu của từng khách hàng.

Supply to restaurants & agents

Cung ứng theo đơn định kỳ cho nhà hàng, đại lý và đơn vị phân phối thủy sản, với sản lượng và lịch giao được trao đổi trước theo từng thời điểm.

Delivery to order

Vận chuyển và giao hàng theo thỏa thuận, giữ điều kiện bảo quản phù hợp để sản phẩm đến tay khách hàng trong trạng thái tốt nhất.

The founding lesson

Three principles behind Da River fish

Principles MICFOOD has kept unchanged since the first day of the Clean Da River Fish Project.

Start with the farming environment

Clean water is the first condition, not something that can be made up for later. The Da River waters, with their natural current and steady temperature, give fish firm flesh and little muddy taste.
Control as a loop, not as a point

Farming — harvest — transport — storage and preparation form a closed loop. Each stage has its own requirements; responsibility for quality is not loaded onto one final check.
Tasty & Wholesome is a shared promise

A Da River fish must reach the customer both tasty and wholesome — a promise MICFOOD has kept since 2014, alongside the belief that business success is tied to responsibility towards the community.